The Task

The Australian Tax Office created a new national body to regulate tax practitioners. OBM pitched for and won the job of creating the positioning for the new Tax Practitioners Board as well as all of the materials required for the launch. The job had to be completed by a tight deadline.

The Solution

Working with the ATO team, OBM devised the brand identity and positioning. We also produced a highly detailed style guide, which included templates for all communication materials including advertising.

The Result

From brief to delivery, the whole process was completed in a three-month period. The Tax Practitioners Board was launched with a distinct brand identity and a suite of materials for use by its staff and stakeholders to communicate to multiple audiences.