The Task

To rejuvenate the Australian Pacific Touring brand by devising a cohesive brand platform and innovative creative. Then to assist APT with the implementation process.

The Solution

Key stakeholder workshops were conducted along with qualitative market research to generate customer and stakeholder insights.

These findings helped to formulate the new brand platform. In turn, this was instrumental in the development of the fresh creative platform - with the strapline "A departure from the ordinary" - that addressed the core market's needs.

The Result

The massive increase in enquires led to the highest sales figures in years. APT now has a cohesive parent brand identity and advertising that sets them apart from their competitors.