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	<title>OBM Advertising</title>
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	<link>http://www.obmadvertising.com.au/blog</link>
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		<title>OBM does Tough Mudder!</title>
		<link>http://www.obmadvertising.com.au/blog/2012/04/obm-does-tough-mudder/</link>
		<comments>http://www.obmadvertising.com.au/blog/2012/04/obm-does-tough-mudder/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 08:21:37 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=721</guid>
		<description><![CDATA[Here, before you, stands Team OBM. Four brave and valiant souls who slugged it out through 20km of barbed wire and electrical shocks to complete Tough Mudder 2012. Congratulations Carly, Harry, Ben and Gabs!!

]]></description>
			<content:encoded><![CDATA[<p>Here, before you, stands Team OBM. Four brave and valiant souls who slugged it out through 20km of barbed wire and electrical shocks to complete Tough Mudder 2012. Congratulations Carly, Harry, Ben and Gabs!!</p>
<p><a href="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/04/photo.jpg"><img class="alignleft size-full wp-image-722" title="photo" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/04/photo.jpg" alt="" width="640" height="478" /></a></p>
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		<slash:comments>0</slash:comments>
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		<title>Getting social at the University of Adelaide</title>
		<link>http://www.obmadvertising.com.au/blog/2012/02/social-media-marketing-in-tertiary-education-conference-presents-life-impact/</link>
		<comments>http://www.obmadvertising.com.au/blog/2012/02/social-media-marketing-in-tertiary-education-conference-presents-life-impact/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 05:28:56 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=717</guid>
		<description><![CDATA[Last week, Mal Chia, Digital Strategy Manager at the University of Adelaide delivered a presentation at the annual Tertiary Education Conference on social media marketing. The topic? The Life Impact brand campaign that the uni and OBM rolled out last year. Mal spoke to 150 international university marketers about building a campaign, focusing on integrating [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Verdana, Helvetica, Arial;">Last week, Mal Chia, Digital Strategy Manager at the University of Adelaide delivered a presentation at the annual Tertiary Education Conference on social media marketing. The topic? The Life Impact brand campaign that the uni and OBM rolled out last year. Mal spoke to 150 international </span><span style="font-family: Verdana, Helvetica, Arial;">university marketers about building a campaign, focusing on i</span><span style="font-family: Verdana, Helvetica, Arial;">ntegrating social media with traditional, s</span><span style="font-family: Verdana, Helvetica, Arial;">eeding and bringing an idea to life, and </span><span style="font-family: Verdana, Helvetica, Arial;">funneling traffic between channels. We&#8217;re currently completing our own case study of the campaign, so stay tuned! </span></p>
<div id="attachment_716" class="wp-caption alignleft" style="width: 460px"><img class="size-large wp-image-716" title="Life Impact and Mal" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/02/Life-Impact-and-Mal1-1024x764.jpg" alt="" width="450" height="335" /><p class="wp-caption-text">Mal in action</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Join the Smarty Pants</title>
		<link>http://www.obmadvertising.com.au/blog/2012/02/join-the-smarty-pants/</link>
		<comments>http://www.obmadvertising.com.au/blog/2012/02/join-the-smarty-pants/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 00:39:35 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=707</guid>
		<description><![CDATA[Make sure you head down to Queen St Mall in Brisbane today – OBM, in conjunction with Queensland Government group Climate Smart and BBS Communications, are launching a campaign to educate Queenslanders on just how much energy it takes to power everyday appliances. Learn more here

]]></description>
			<content:encoded><![CDATA[<p>Make sure you head down to Queen St Mall in Brisbane today – OBM, in conjunction with Queensland Government group Climate Smart and BBS Communications, are launching a campaign to educate Queenslanders on just how much energy it takes to power everyday appliances. Learn more <a href="http://climatesmarthome.com.au/" target="_blank">here</a></p>
<p><a href="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/02/photo1.jpg"><img class="alignleft size-large wp-image-713" title="photo" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/02/photo1-1024x764.jpg" alt="" width="450" height="335" /></a></p>
]]></content:encoded>
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		<title>OBM wins Tourism Victoria</title>
		<link>http://www.obmadvertising.com.au/blog/2012/02/tourism-victoria-announces-obm-as-boutique-communications-agency/</link>
		<comments>http://www.obmadvertising.com.au/blog/2012/02/tourism-victoria-announces-obm-as-boutique-communications-agency/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 06:29:13 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=694</guid>
		<description><![CDATA[We&#8217;ve been appointed as Tourism Victoria’s Boutique Communications Agency! Read the full article here

]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been appointed as Tourism Victoria’s Boutique Communications Agency! Read the full article <a href="http://www.adnews.com.au/adnews/tourism-vic-picks-obm-as-boutique-agency" target="_blank">here</a></p>
<p><a href="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/02/Tourism-Victoria-conferences-melbourne.jpg"><img class="size-full wp-image-702 alignnone" title="Tourism-Victoria-conferences-melbourne" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/02/Tourism-Victoria-conferences-melbourne.jpg" alt="" width="377" height="293" /></a></p>
]]></content:encoded>
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		<title>Brendan falls at Falls</title>
		<link>http://www.obmadvertising.com.au/blog/2012/01/brendan-falls-at-falls/</link>
		<comments>http://www.obmadvertising.com.au/blog/2012/01/brendan-falls-at-falls/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:29:52 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=686</guid>
		<description><![CDATA[Poor Brendan. There he was dancing like a free spirit at Falls Festival. Next minute he&#8217;s lying in the emergency room of Geelong Hospital with a shattered ankle that, quite frankly, needs an entirely new adjective created to describe just how nasty it is.
Get well soon, Bren! You&#8217;ll be back on your foot in no [...]]]></description>
			<content:encoded><![CDATA[<p>Poor Brendan. There he was dancing like a free spirit at Falls Festival. Next minute he&#8217;s lying in the emergency room of Geelong Hospital with a shattered ankle that, quite frankly, needs an entirely new adjective created to describe just how nasty it is.</p>
<p>Get well soon, Bren! You&#8217;ll be back on your foot in no time. And if you need some movies to watch while you recover, might we suggest <em>Footloose </em>or <em>Happy Feet</em>?</p>
<p><a href="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/01/IMG_0478.jpg"><img class="alignleft size-large wp-image-687" title="IMG_0478" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/01/IMG_0478-764x1024.jpg" alt="" width="450" height="603" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.obmadvertising.com.au/blog/2012/01/brendan-falls-at-falls/feed/</wfw:commentRss>
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		<title>OBMers team up with SecondBite</title>
		<link>http://www.obmadvertising.com.au/blog/2012/01/obmers-join-secondbite/</link>
		<comments>http://www.obmadvertising.com.au/blog/2012/01/obmers-join-secondbite/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 05:31:17 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=681</guid>
		<description><![CDATA[Recently, OBM&#8217;s Chris and Melissa joined SecondBite&#8217;s friendly van driver, Arvinda, to get a better idea of the food-rescue process. Getting a first-hand look at the fantastic work our client does everyday – not to mention the people it affects – was an experience neither will forget. SecondBite constantly need more volunteers however, so please [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, OBM&#8217;s Chris and Melissa joined SecondBite&#8217;s friendly van driver, Arvinda, to get a better idea of the food-rescue process. Getting a first-hand look at the fantastic work our client does everyday – not to mention the people it affects – was an experience neither will forget. SecondBite constantly need more volunteers however, so please click <a href="http://www.secondbite.org/get_involved/volunteer.php" target="_blank">here</a> to help.</p>
<div id="attachment_680" class="wp-caption alignleft" style="width: 460px"><a href="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/01/OBM1.jpg"><img class="size-large wp-image-680" title="OBM with SecondBite" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2012/01/OBM1-1024x682.jpg" alt="" width="450" height="299" /></a><p class="wp-caption-text">Melissa, Chris and Arvinda</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.obmadvertising.com.au/blog/2012/01/obmers-join-secondbite/feed/</wfw:commentRss>
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		<title>We Wish You A Merry Christmas</title>
		<link>http://www.obmadvertising.com.au/blog/2011/12/we-wish-you-a-merry-christmas/</link>
		<comments>http://www.obmadvertising.com.au/blog/2011/12/we-wish-you-a-merry-christmas/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 00:40:00 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Christmas]]></category>
		<category><![CDATA[OBM Advertising]]></category>
		<category><![CDATA[The Gruen Transfer]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=613</guid>
		<description><![CDATA[As the festive season gets into full swing, our Christmas Greetings this year are accompanied by a donation to SecondBite.   You can view our e-card here.

SecondBite is a charity that exists to rescue the mountains of fresh food that Australians dump in landfill every year and provide it to the many people who lack access [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://secondbite.org/"><img class="size-medium wp-image-675  aligncenter" title="Second Bite Logo cmyk" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2011/12/Second-Bite-Logo1-300x116.jpg" alt="" width="300" height="116" /></a>As the festive season gets into full swing, our Christmas Greetings this year are accompanied by a donation to SecondBite.   You can view our e-card <a href="http://www.edm.captechnix.com/campaigns/" target="_blank">here</a>.</p>
<p><span id="more-613"></span></p>
<p>SecondBite is a charity that exists to rescue the mountains of fresh food that Australians dump in landfill every year and provide it to the many people who lack access to a reliable source of nutritious food.</p>
<p>We donate our services to SecondBite throughout the year and we’re delighted to top that off with a donation on behalf of our clients, in lieu of corporate gifts.  And it’s great to get behind a cause that tackles Christmas waste on the back of our recent Gruen Planet film (<a href="http://www.obmadvertising.com.au/blog/2011/11/gruen-planet-the-pitch-an-honourable-draw/">see earlier post</a>).</p>
<p>In 2011, SecondBite rescued over 1,000,000 kgs of nutritious fresh food and supplied it to community food programmes to serve up two million wholesome meals to people in need around Australia.<br />
You can find out more about SecondBite’s great work <a title="here" href="http://secondbite.org/" target="_blank">here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.obmadvertising.com.au/blog/2011/12/we-wish-you-a-merry-christmas/feed/</wfw:commentRss>
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		<item>
		<title>Gruen Planet &#8211; The Pitch: An honourable draw!</title>
		<link>http://www.obmadvertising.com.au/blog/2011/11/gruen-planet-the-pitch-an-honourable-draw/</link>
		<comments>http://www.obmadvertising.com.au/blog/2011/11/gruen-planet-the-pitch-an-honourable-draw/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 21:54:32 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[OBM Advertising]]></category>
		<category><![CDATA[The Gruen Transfer]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=594</guid>
		<description><![CDATA[We played our part in crushing this year’s Christmas Spirit on Gruen Planet last night.  For ‘The Pitch’ we were asked to create a TV commercial for conservation group, Gruenpeace, exposing Christmas for the damage it does to the environment.  We were delighted with Tim &#38; Ben’s powerful response to the brief.  Danielle was on [...]]]></description>
			<content:encoded><![CDATA[<p>We played our part in crushing this year’s Christmas Spirit on Gruen Planet last night.  For ‘The Pitch’ we were asked to create a TV commercial for conservation group, Gruenpeace, exposing Christmas for the damage it does to the environment.  We were delighted with Tim &amp; Ben’s powerful response to the brief.  Danielle was on the sofa to present our work, against Ron Mather from It’s The Thought That Counts.  We were honoured to get a draw from the panelists against one of the industry’s greats.  Let’s see how we score in the online viewers’ vote! <a href="http://www.abc.net.au/tv/gruenplanet/pages/s3367882.htm">click here to vote</a> and view the <a href="http://www.abc.net.au/tv/gruenplanet/pages/s3367882.htm?item=2">interview with Danielle here.</a></p>
<p><a href="http://www.obmadvertising.com.au/blog/wp-content/uploads/2011/11/Gruen-TVC-Comp-SDLR1.mp41.mp4"></a><object style="width: 512px; height: 330px;" classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="512" height="330" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="src" value="http://www.obmadvertising.com.au/blog/wp-content/uploads/2011/11/Gruen-TVC-Comp-SDLR1.mp41.mp4" /><embed style="width: 512px; height: 330px;" type="video/quicktime" width="512" height="330" src="http://www.obmadvertising.com.au/blog/wp-content/uploads/2011/11/Gruen-TVC-Comp-SDLR1.mp41.mp4" autoplay="false"></embed></object></p>
<p>Thanks to our friends at Imagenation and Bang Bang.</p>
<p>Creative Director Chrissie Feagins<br />
Senior Copywriter Tim Shaw<br />
Senior Art director Ben Crockett<br />
Agency Producer Anna Morris<br />
Directors Kristian Morris &amp; Ashley Bird<br />
DOP Wayne Aistrope<br />
Sound Engineer Stephen Renfree<br />
Production house Imagenation<br />
Audio production Bang Bang Studios</p>
]]></content:encoded>
			<wfw:commentRss>http://www.obmadvertising.com.au/blog/2011/11/gruen-planet-the-pitch-an-honourable-draw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.obmadvertising.com.au/blog/wp-content/uploads/2011/11/Gruen-TVC-Comp-SDLR1.mp41.mp4" length="4597081" type="video/mp4" />
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		<title>OBM on the Gruen Planet &#8211; tonight!</title>
		<link>http://www.obmadvertising.com.au/blog/2011/11/obm-on-the-gruen-planet-tonight/</link>
		<comments>http://www.obmadvertising.com.au/blog/2011/11/obm-on-the-gruen-planet-tonight/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 23:59:22 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/?p=583</guid>
		<description><![CDATA[Tune in to Gruen Planet tonight – ABC1 at 9.00pm &#8211; to see OBM take part in The Pitch.  We’re excited to be part of the last show in the series.  Danielle will be on the show, presenting our response to the brief.  Wish us luck and don’t forget to vote here!
]]></description>
			<content:encoded><![CDATA[<p>Tune in to Gruen Planet tonight – ABC1 at 9.00pm &#8211; to see OBM take part in The Pitch.  We’re excited to be part of the last show in the series.  Danielle will be on the show, presenting our response to the brief.  Wish us luck and don’t forget to vote <a title="here" href="http://www.abc.net.au/tv/gruenplanet/thepitch.htm" target="_blank">here</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.obmadvertising.com.au/blog/2011/11/obm-on-the-gruen-planet-tonight/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Communications Council Graduate Training Program</title>
		<link>http://www.obmadvertising.com.au/blog/2011/11/communications-council-graduate-training-program/</link>
		<comments>http://www.obmadvertising.com.au/blog/2011/11/communications-council-graduate-training-program/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 03:59:05 +0000</pubDate>
		<dc:creator>obm</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.obmadvertising.com.au/blog/2011/11/communications-council-graduate-training-program/</guid>
		<description><![CDATA[We are looking forward to taking part once again in the Communications Council Graduate Training Program next Tuesday, 8th Nov.  If you are one of the 26 candidates participating on the day, Carly and Harry look forward to meeting you and we all wish you the very best of luck on Tuesday!
]]></description>
			<content:encoded><![CDATA[<p>We are looking forward to taking part once again in the Communications Council Graduate Training Program next Tuesday, 8th Nov.  If you are one of the 26 candidates participating on the day, Carly and Harry look forward to meeting you and we all wish you the very best of luck on Tuesday!</p>
]]></content:encoded>
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