As part of OBM’s pro bono commitment, the Agency recently produced a TVC with Ian Thorpe introducing the new LoGI symbol.
Written and designed by OBM for the Glycemic Index Foundation in Sydney, the spot was shot in Sydney with Ian Thorpe, and post production was done in Sydney by Frame, Set and Match.
The commercial was devised to raise awareness of the new LoGI symbol on food packaging, and to encourage healthy eating. The spot has already been aired on SBS, and other commercial stations have pledged to run the ad.
The concept is based on a concept of ‘Avoid the Spikes and Crashes’, which will also be used in all other collateral for the JDRF.
